Friday Cab Roundup

Friday Cab Roundup – yeehaw! But I digress.

First up is the Amir Cab.  While this driver certainly isn’t the first person to name his/her business or cab after him/herself, Amir cab doesn’t earn any style points.

My apologies for the blurry image. I present to you Black White Cab. Perhaps the idea of a post-racial society inspired this name?  No.  A post racial cab would just be “Cab.”  Then again President Obama, the herald of our non post-racial age, gave his autobiography a decidedly non-post racial subtitle – Dreams from My Father: a Story of Race and Inheritance. So go figure.

The In Touch Cab, a Cab name that a marketer could spin a number of ways. The Cab that keeps you in touch with others.  The Cab you can keep in touch with – it connotes the idea that you can call the cab directly.  The Cab that understands you.  The Cab in touch with its feelings.  Maybe that’s it!  In Touch Cab is another way of saying ‘Sensitive Cab.”  I suppose if In Touch Cab was pink it’d be a dead giveaway that In Touch is man-code for sensitive.  But In Touch Cab isn’t pink. It’s not sensitive, it’s just in touch, with you.  Great name.

Cabs